How Offensive – The Banned Axe Advert and Patronising Christians

An advert about odours that “could offend” Christians has been pulled because of a single complaint from an angelically-concerned, single (male) individual. I’m offended his offence was taken seriously. Does my offence count?

From the Axe advert - How offensive that they would want to do anything else for eternity except dwell in servility and worship

Recently, it’s been very interesting watching advertising bodies get involved in metaphysical debates about the existence of god. For example, when the wonderful (but British) Ariane Sherine successfully managed to get an atheist message on busses – with powerful support from Richard Dawkins – they were told to change “There is no god” to “There is probably no god”. There were very bad arguments for this, but it’s fairly obvious why – ironically it is to cater to those who do believe, despite it being directed at those who obviously do not. Now, in South Africa, we’ve had something similar. Continue reading

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