The Free Society Institute (FSI) is submitting a complaint to the Advertising Standards Authority of South Africa (ASASA) regarding the claims of Power Balance concerning their “performance enhancing” bracelets. I’m uncertain whether you need to be a South African to sign the petition; nonetheless, please sign this petition so we have some impact against those who make grand, unfounded claims especially in areas of health.
Says Power Balance: “Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body.”
I had no idea I had an energy field to work with nor a natural energy flow. The term “Eastern philosophies” is just a nice brushstroke of woo, since there exist Eastern philosophies that say little or nothing about the body’s “energy flow” (indeed, concepts like parinirvana, talk about the complete destruction of the body for the benefit of enlightenment). The usual questions should immediately be where is this energy, what is this energy, who is this energy, how is this energy – but of course, if it’s designed by athletes, it must work!